Friday 29 January 2010

Rocksound adverts


I love this advert. The simple colours, text and image make it very bold and edgy.


I do not think this advertisement works very well, this may be due to my own personal taste in music does not correspond with this, but still the colours and layout do no appeal to me. It is too busy and there is no excitement in the advert.


These ones interest me. I like the black and white simplicity on the first one, and the vintage look on the other. They both work well in my opinion, and can draw in the audience by their image.

I think that these adverts are awful. They look as if they are created by amateur editors. There is no sense of style of personality in them; the colours don't work and the layout of the text and images is disgraceful.

Here are some adverts that i collected from Rocksound magazine. They are all adverts for the release of a new album or digipak. The magazine did also include some adverts for concert dates, but they did not have entire relevance to my project.
Having adverts promotes a band and their music to their audience, for instance rock bands are promoted in Rocksound. This is a form of branding through the media, and is a visually based technique that can allow a reader to glance at an advert whilst reading the magazine for entertainment. Some readers will buy the magazine to see who is new and who the magazine recommend they buy. Rocksound for instance gives out a free CD with new bands/songs to promote them.
Rocksound is published by SonicPublishing, they produce 'exciting, entertaining digital publications using cutting edge technology, as well as helping traditional magazine publishers bring their titles to the internet'.
They also offer advanced services to independent websites wishing to join the group, giving them access to ad sales, web design and development and other tools that would otherwise be out of reach, increasing traffic and profitability.

The audience for this magazine is for listeners of rock music. Rocksound has a collection of mainstream and also newcoming bands. This is what makes the magazine so interesting; there is always something new to read about and listen to.

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