EMI is a very successful music company, that is home to some of the worlds greatest music recording artists, songwriters, and music catalogues. There is EMI Music and EMI Music Publishing.
There over over 1.3 million songs in the music catalogue, and hjas for 12 years running been approved as the best Billboard Publisher of the year.
They manage successful bands such as YouMeAtSix, Hadouken!, 30 Seconds to Mars, Babyshambles, Coldplay, Does it offend you, yeah?, Goldfrapp, Iron Maiden, Jamie T, Polar Bear Club, Underoath, and also artists such as Robbie Williams, Lily Allen, and David Guetta.
This is the new video for YouMeAtSix's new song, The Consequence. It has been recently released this year.
The objective for this video is to promote the band and how exciting and fun they are. The live footage allows the band to seem very busy and popular. The added personalised snippets that follow through make the video appear personal to the band. EMI have artists that can provoke an opinion and create a fanbase. For example YMAS seem to have gathered a very varied audience. From young boys who aspire to be the band, and young girls who aspire to be with the band, YMAS has picked up as a popular culture band. They also appeal to teens, and elders who attend music events such as Reading and Leeds festival.
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