Music video research

Bring Me The Horizon


This music video is of the metal genre, and so is very busy and eccentric; it is very dark in the style that the video actually is. The video consists of a 'party' and the band playing. This is a good mixture within a music video, it promotes and attitude and also gives a story to the video. The singer sings at the camera a few times, which involves the audience into the video. The editing is at a fast pace, with shot flashbacks.


Mumford and Sons


This video is quite the opposite to the Bring me the horizon one. The pace is slow and, and there is also aspects of slow motion. This video promotes the band the same way, but with a different attitude. Music videos work well in this advertisement process as you instantly get a feel for a band when you see a music video of theirs. This Mumford and sons video is very natural based, with the outdoors and fields, whereas with the BMTH one it is enclosed to a loud messy party.

Kings of Leon


This video in my opinion works very well. It has live and narrative footage, combined together to create an atmospheric video. Fade/dissolve is used a lot through within the video, which I think works really well. When the chorus kicks in, it goes to a live set, and then back to a narrative setting. There is also aspects of both black and white and colour, which contrast well to create these different moods. I like this video and I shall consider it when thinking of my own music video.

Lykke Li


Lykke Li is one of my favourite alternative artists. This video is very original yet simple. The main aspect of the video is a pair of feet moving in a dance motion, and this action is repeated by editing. Slow motion is used to create this relaxed feel to the video. I really like this video and will definately consider it for my own video. The location is basic and public, and this makes it different to the usual studio based videos such as popstars would do.

Friendly Fires


This video is again very chilled, and the slow motion allows this to be portrayed. I really like this video as it is very interesting in the storyline (Caribbean dancing), which doesn't entirely match the genre of music (indie rock). These days you can do almost anything as it will be called independent, which in a way it is. This video switches shots between this dancing and the frontman singing in a studio at the camera. This works well in my opinion, though on the other hand the video is quite boring and a viewer may get uninterested, therefore becoming uninterested in the band.

T Pain


This video is exactly what I do not want for my music video. It is very commercial based, and quite sexually orientated, as do many RnB stars do today.