2. How effective is the combination of your main product and ancillary texts?
The combination of my main product and ancillary product contributes to the notion of cross media advertising.
http://nataliebarker3.blogspot.com/2010/02/cross-media-advertising.html
Here is a link to a post on my blog discussing my views on cross media advertising.
I then searched on Google a small and simple definition of cross media advertising so that I fully understood the term.
http://www.media-dictionary.com/definition/cross-media-advertising.html
In my own understanding, cross media advertising is advertising through different medias, such as publication, television, radio, internet, post and mail.
There are pros and cons when using cross media advertising:
The band would be featured in more than one media, for example a poster and a video. The song could also be played on the radio which is also advertisement.
On the other hand, advertisement is expensive, whether that is publishing an advert in a magazine or paying to print multiple posters.
In our products we used print and television, even radio could be used to play the audio of the song.
Purpose of each product:
The purpose of a music video is to display a personality to a musician and advertise a song.
The purpose of a digi pak is to visually advertise a band and hold their music as a CD.
Advertisement posters are for advertising a digi pak/band/song/event that can be displayed in many public areas. They often get stuck on tabloids, billboards, walls, internet and junk mail. This is an effective way of advertising as the message can be subliminal such as a internet pop up, which catches your eye from the side of the screen.
I have selected some screen grabs from my music video to demonstrate where different components from my other media products take place and how they combine. This was an effective technique as I can clearly see what components link to eachother.
Friday 30 April 2010
Evaluation question 2
This midshot here is dark, which corresponds with the dark colouring of the ancillary products. The shot is desaturated, as is the image on the ancillary products. From this we can see that the location is dark and shadowed, through both the video and ancillary products. You can see that the location is a natural spot with grass and trees, so this links in perfectly with the ancillary products. You can imagine that the mask lying on the grass in the ancillary products has been left at the scene, which brings all three medias together well.
This long shot here is to demonstrate the deep shadows that take place in the location, which links back to the dark shadowing on the poster and digi pak, clearly demonstrating the same ideas.
This low angle mid shot shows perfectly the rabbit in full motion; this mask is the main link between all three products and I think this works very effectively. This knowledge of the rabbit mask shows a clear link, which demonstrates a use of cross media advertising. More than one media has been used to demonstrate this idea of a rabbit and it works very effectively.
This low angle panning shot demonstrates the greenery of the location, and the dark shadows that come from it. The digi pak and poster contain grass and lots of shadows, and this part of the video combines well.
Same here with this shot; you can see grass perfectly, along with shadows and a desaturated colour, which links in perfectly with the ancillary products. This part of the video is when Jo disappears after the rabbit, and the ancillary products contain just a rabbit mask which links in because nobody knows where they've gone. The mask, for all we as an audience know, could have been left behind or is the hidden identity of someone who is with Jo in a far away place.
This was a slow zoom shot that demonstrated the bridge, which had connotations to representing a hidden hole, such as a rabbit hole. This powerful use of shadow links back to the deep circular shadows that surround the edges of the poster and the digi pak pages, combining the medias together very well.
The digi pak and poster themselves combine very well. They have a similar (but not identical) image of the rabbit, with the same green background and shadowed edges. This works really effectively as it is clear that the products link, but they hold different sources of information. The colour schemes fit well together, and they both link to the desaturated, dark, yet bright colours of the music video.
Overall the combination of my main product and my ancillary products is very effective. They are combined through many different components, such as the colours, props or layout. This is all worth doing when in advertisement as different types of media can send a message across as a wider variety. A poster can advertise anywhere anyhow, a digi pak can sell the image of the band, and a music video can demonstrate a personality and style to the band. I am very pleased with how well my three products have come together as a whole; they link in well with subliminal messages and also through solid visual messages.
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