Our target audience through the media:
Readers of Q, Rocksound and NME
Listeners of MTV, Q and 4Music.
Fans of Florence and the Machine, Arctic Monkeys, Lostprophets, etc.
On the other hand I understand that we are also aiming for anyone that is interested in indie music, or this particular genre and culture, of any age.
I collected some demographic data on the internet at www.itfacts.com about music buyers/listeners in the UK.

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