Evaluation question 1

1. In what way does your media product use, develop or challenge forms and conventions of real media products? (i.e. music video).

Voice over commentary
Breakdown of video:

Overall I feel that our music video does follow forms and conventions of real media products, but there could be some definate improvements, such as a more varied and professional selection of camera shots.






Breakdown of ancillary products:

Overall I think that our advertisement does follow the forms and conventions of real media products.

Overall I feel that our digi pak follows forms and conventions of real media products, though there could be some slight improvements.

Overall:


Video

Digi pak



Poster



Overall throughout this entire project I have acquired skills in both filming and editing. Learning how to use iMovie and a professional recording camera is very helpful and beneficial for in the future as I am focussing on a media career after college.
I have very much enjoyed this project, though there are some things that I would most definately improve on. For instance, I would improve on my time management as that ruined a lot of my project; some things were rushed and I felt that I did not complete some tasks to the best of my ability. I also feel that the filming of our music video did not maintain enough priority in our group and therefore that is why it is not as good as it should be. My favourite part about the project was designing the final digi pak and poster; I really enjoy creative art and putting things together so that they are visually attractive.
Overall I do not think that our music video was a success, as I feel that our initial idea of following a band on a day to day life sequence would have been more effective and a lot less hassle and stress. Poor communication in our group is the reason for this. I also feel that we as a group jumped into too many ideas too quickly; no in depth research or decisions were made because the final decision kept being re-arranged. I would most definately change this group communication if I were to do this project again.
Each product in my opinion is good, though as said before the music video could be altered, maybe even re-filmed. It does, on the other hand, apply to our chosen genre and also links to our target audience. Through research and testing we finally came to these products, which follow real media conventions and are all over effective as individual products. Audience feedback showed that each product was more than above average, which is positive feedback and very reassuring to know at the end of our project.

The day of filming

Emily took some photos of our actors to demonstrate their costumes on the day of filming. Due to some problems some actors places were changed around, and a member of our group (I) had to play a part.


Myself - the clown

Jordan - the rabbit

Sarah
Jo - main character
Emma

FINAL PRODUCTS

Music video (compressed version for upload purposes)

http://www.youtube.com/watch?v=1MTPocvjMuU




Digi pak (all to correct measurements)



Poster

This is the final advertisement poster for the anxillary product. I think it is a good poster and I am proud of it. I took some more photos of the rabbit mask for better composition throughout the image. I took a centre image so the poster could be more visually balanced. I edited the photo on Photoshop, using the burn/dodge tool for the dark and light effect from the outskirts inwards. I also altered the levels on the image, along with the curves to brighten the image. I added text through Photoshop also. I thought white text worked the best because it corresponded with the white rabbit mask, but also kept a fresh look to the poster. The simple white text also stood out the best against the darker background. I used the same font throughout, Perpetua Titling MT was the font used. I used Arial for the small print to make it as clear as possible. I underlined some of the text to seperate the statements; this was easier and more effective than the use of a full stop.

Risk assessment

Front of risk assessment

Back of assessment

Editing list

Music video





We also cut the shots up into beats of 4 and 8. This was to keep in time with the songs beat and tempo.

Digi pak & poster

Final front cover and digi pak

I used the same techniques to edit this photo also, as the lighting was the same because I took the photo during the same time as the poster one. The editing was then easy to do because I knew what edits to use. I like the central aspects of this cover; it is simple, easy to read and eyecatching. I think the positioning of the mask works well as the left ear lies next to the text, which mixes the media of text and image together slightly. Darkening the edges closes the image in, focussing it on the main aspects of the cover. I think this works well because it is different and looks like a spotlight. The text is slightly different to the poster due to specific preferences that my group chose. Either way I think it works well, and this differentiation works effectively.




This is the final digi pak front way round, to make it easier to read the lyrics.
I soon realised this when I made a small paper template of this digi pak to make sure the dimensions were correct.



Black tray

Final poster tests

As we could not use the photos of Jo, I have created the same style layout but with a new image. I took new photos of the rabbit mask, and have edited the layouts accordingly. I like these layouts and think they work well as advertisements. They contain the information that they need; Poppy and the Jezebels are an unsigned band so there is no need for labels etc to be named. As this a project and there is no single actually being published no stores are named for copyright reasons.
I have included fan pages and music bases because posters often include advertisement techniques like these. These are for the fans benefit of listening to music, and also beneficial to the marketers.



Brighter colours to match the digi pak version. I desaturated the image slightly to do this, altering the curves and levels to do so. I think this would work well as a final.

This is my favourite cover test; I think it could work very well as final. The colours are great; i desaturated some of the green so it wasn't too vibrant. There is a wonderland feel to it and I think it works great.